The Crunch platform

One platform for back-of-house control

Crunch combines recipe costing, stock management, purchasing, and POS sync into one workflow — guided by Alex, your AI assistant. Replace spreadsheets with live GP% visibility and operational clarity.

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Crunch platform — operations dashboard
A

Alex

Live in V1

Live now

Everything Alex can do for you

Six core capabilities — all available today, all powered by one intelligent assistant.

Ops KPI Tracking

Track GP%, covers, labour cost, and revenue across your venues in real time. Alex surfaces variance alerts before they hurt your margins.

Try asking:

Show me last week's GP% across all my sites

Stock Management

Manage inventory counts, track wastage, and keep stock levels balanced. Digital stock takes with full audit trails replace paper and spreadsheets.

Try asking:

What items are below reorder level this week?

Purchasing & Ordering

Generate purchase orders from par levels and actual usage. Review supplier pricing and manage cost-of-sales without the guesswork.

Try asking:

Create a purchase order for my top 10 ingredients

Recipe & Menu Costing

Cost your recipes with live supplier prices. Simulate margin changes and see GP% per dish instantly — no more month-end surprises.

Try asking:

What is the GP% on my fish and chips recipe?

Guided Setup

Alex walks you through the entire setup — importing your catalogue, configuring recipes, connecting Square, and getting your first cost reports.

Try asking:

Help me set up my first venue

Catalogue & POS Sync

Manage items, variations, modifier lists, categories, and menus. Build in Crunch, publish to Square — one source of truth for everything.

Try asking:

Show me all items without a category

Coming soon

The crew is growing

Specialist AI agents joining the team, each built for a specific area of hospitality operations.

Remy

Remy

Coming Q3 2026

Menu Architect

Automated menu engineering, seasonal campaigns, and contribution margin optimisation.

Register interest →
Sage

Sage

Coming Q3 2026

Stock Whisperer

Demand-led purchasing, automated ordering, and vendor performance analytics.

Register interest →
Niko

Niko

Coming Q4 2026

People Pro

Demand-aware scheduling, onboarding automation, and team engagement insights.

Register interest →
Arya

Arya

Coming 2027

Relationship Builder

Guest intelligence, loyalty programme automation, and marketing personalisation.

Register interest →
How it works

From first login to full control in days, not months

Alex guides you through each step. Most operators complete setup in a single session.

Step 1

Connect

Link your Square POS in one click. Sales, items, and modifiers flow in automatically.

Step 2

Import

Upload your catalogue via CSV/XLSX or pull directly from Square. Alex maps and validates everything.

Step 3

Cost

Link ingredients to recipes and see GP% per dish, per menu, per location — live, not month-end.

Step 4

Publish

Build menus and modifiers in Crunch, then publish to Square. One source of truth, always in sync.

Step 5

Monitor

Track cost-of-sales, stock levels, purchasing spend, and operational KPIs across all your venues.

Why operators choose Crunch

Practical advantages designed for day-to-day hospitality operations.

01

Clear Setup Path

Start with Alex and move through onboarding with a structured sequence instead of ad hoc forms.

02

Live Cost Visibility

Track recipe costs and GP% with live inputs so pricing and menu decisions stay grounded in reality.

03

Operational Control

Run digital stock takes, spot variance quickly, and keep purchasing aligned to actual usage.

04

Square-Connected Workflow

Manage catalogue data in Crunch and publish to Square with one operational source of truth.

05

Built for Scale

Workflows support both single venues and multi-location groups without rebuilding your stack.

06

Human Support When Needed

Choose AI-led onboarding or involve our team for guided rollout and migration support.

The difference

Crunch vs. spreadsheets

Most operators already know the pain. Here's what changes.

SpreadsheetsWith Crunch
Recipe costing
Manual entry, stale prices, formula errors
Live supplier prices, auto-calculated GP% per dish
Stock management
Paper counts, no audit trail, data re-keyed weekly
Digital stock takes with variance tracking and wastage logs
Purchasing
Orders based on gut feel, no par-level tracking
POs generated from par levels and actual usage
GP% visibility
Discovered at month-end when accounts arrive
Real-time cost-of-sales tied to POS transaction data
Menu management
One version in POS, another in the spreadsheet
Build in Crunch, publish to Square — single source of truth
Allergen compliance
Scattered PDFs, manual lookup during inspections
Built into every recipe, exportable on demand for EHO
Multi-site reporting
Copy-paste consolidation across multiple files
Unified dashboard with per-location drill-downs

Ready to replace the spreadsheets?

Start free — no credit card, no contracts. Alex will guide you through setup in your first session.

Try Alex live