One platform for back-of-house control
Crunch combines recipe costing, stock management, purchasing, and POS sync into one workflow — guided by Alex, your AI assistant. Replace spreadsheets with live GP% visibility and operational clarity.

Alex
Live in V1
Everything Alex can do for you
Six core capabilities — all available today, all powered by one intelligent assistant.
Ops KPI Tracking
Track GP%, covers, labour cost, and revenue across your venues in real time. Alex surfaces variance alerts before they hurt your margins.
“Show me last week's GP% across all my sites”
Stock Management
Manage inventory counts, track wastage, and keep stock levels balanced. Digital stock takes with full audit trails replace paper and spreadsheets.
“What items are below reorder level this week?”
Purchasing & Ordering
Generate purchase orders from par levels and actual usage. Review supplier pricing and manage cost-of-sales without the guesswork.
“Create a purchase order for my top 10 ingredients”
Recipe & Menu Costing
Cost your recipes with live supplier prices. Simulate margin changes and see GP% per dish instantly — no more month-end surprises.
“What is the GP% on my fish and chips recipe?”
Guided Setup
Alex walks you through the entire setup — importing your catalogue, configuring recipes, connecting Square, and getting your first cost reports.
“Help me set up my first venue”
Catalogue & POS Sync
Manage items, variations, modifier lists, categories, and menus. Build in Crunch, publish to Square — one source of truth for everything.
“Show me all items without a category”
The crew is growing
Specialist AI agents joining the team, each built for a specific area of hospitality operations.

Remy
Coming Q3 2026Menu Architect
Automated menu engineering, seasonal campaigns, and contribution margin optimisation.
Register interest →
Sage
Coming Q3 2026Stock Whisperer
Demand-led purchasing, automated ordering, and vendor performance analytics.
Register interest →
Niko
Coming Q4 2026People Pro
Demand-aware scheduling, onboarding automation, and team engagement insights.
Register interest →
Arya
Coming 2027Relationship Builder
Guest intelligence, loyalty programme automation, and marketing personalisation.
Register interest →From first login to full control in days, not months
Alex guides you through each step. Most operators complete setup in a single session.
Connect
Link your Square POS in one click. Sales, items, and modifiers flow in automatically.
Import
Upload your catalogue via CSV/XLSX or pull directly from Square. Alex maps and validates everything.
Cost
Link ingredients to recipes and see GP% per dish, per menu, per location — live, not month-end.
Publish
Build menus and modifiers in Crunch, then publish to Square. One source of truth, always in sync.
Monitor
Track cost-of-sales, stock levels, purchasing spend, and operational KPIs across all your venues.
Why operators choose Crunch
Practical advantages designed for day-to-day hospitality operations.
Clear Setup Path
Start with Alex and move through onboarding with a structured sequence instead of ad hoc forms.
Live Cost Visibility
Track recipe costs and GP% with live inputs so pricing and menu decisions stay grounded in reality.
Operational Control
Run digital stock takes, spot variance quickly, and keep purchasing aligned to actual usage.
Square-Connected Workflow
Manage catalogue data in Crunch and publish to Square with one operational source of truth.
Built for Scale
Workflows support both single venues and multi-location groups without rebuilding your stack.
Human Support When Needed
Choose AI-led onboarding or involve our team for guided rollout and migration support.
Crunch vs. spreadsheets
Most operators already know the pain. Here's what changes.
Ready to replace the spreadsheets?
Start free — no credit card, no contracts. Alex will guide you through setup in your first session.