The hospitality OS that replaces spreadsheets

Know GP% on every dish before service starts

Alex handles setup, recipe costing, stock control, and POS sync in one flow.

Try Alex without signing up. When you are ready, create your account and continue directly in assistant-led onboarding.

See live previewFreeFree plan. No credit card. No long-term contracts.
Where should we start?
A
AlexAI Hospitality Assistant
Online
Core Platform

Everything you need to run a tighter back-of-house

One AI assistant, six core capabilities — everything you need to run a tighter back-of-house.

Ops KPI Tracking

Track GP%, covers, labour cost, and revenue across your venues in real time. Alex surfaces variance alerts before they hurt your margins.

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Stock Management

Manage inventory counts, track wastage, and keep stock levels balanced. Digital stock takes with full audit trails replace paper and spreadsheets.

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Purchasing & Ordering

Generate purchase orders from par levels and actual usage. Review supplier pricing and manage cost-of-sales without the guesswork.

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Recipe & Menu Costing

Cost your recipes with live supplier prices. Simulate margin changes and see GP% per dish instantly — no more month-end surprises.

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Guided Setup

Alex walks you through the entire setup — importing your catalogue, configuring recipes, connecting Square, and getting your first cost reports.

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Catalogue & POS Sync

Manage items, variations, modifier lists, categories, and menus. Build in Crunch, publish to Square — one source of truth for everything.

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Sound familiar?

The problems every operator knows

Friction

Recipes costed in spreadsheets that are always out of date

With Crunch

Live recipe costing that updates automatically when supplier prices change

Friction

No visibility on GP% until month-end accounts arrive

With Crunch

Real-time cost-of-sales tracking tied directly to your POS transaction data

Friction

Stock counts done on paper with no audit trail

With Crunch

Digital stock takes with variance tracking, wastage logs, and full history

Friction

Ordering based on gut feel, leading to over-stock and wastage

With Crunch

Purchase orders generated from par levels, actual usage, and supplier lead times

Friction

EHO prep means scrambling to find allergen and compliance records

With Crunch

Allergen data built into every recipe, exportable on demand for inspections

Inside the platform

Built for how operators actually work

Real dashboards, real-time data, no generic templates.

Inventory at a Glance

Inventory at a Glance

See stock levels, reorder alerts, and wastage trends across every location from one dashboard.

Recipe Costing

Recipe Costing

Every recipe auto-calculates cost, GP%, and allergens. Change a supplier price and see the impact instantly.

POS Sync

POS Sync

Build your catalogue in Crunch, publish to Square. Every sale auto-depletes stock via recipe linkages.

Guided by Alex

Up and running in one session

Most operators complete setup on day one. Here's how it works.

Step 1

Tell Alex about your business

Share your venue type, locations, POS setup, and what matters most — margins, stock, menus, or all three.

Step 2

Import your catalogue

Upload a CSV/XLSX or connect Square. Alex maps columns, flags duplicates, and builds a clean catalogue draft.

Step 3

Cost your recipes

Link ingredients to dishes and see GP% per recipe instantly. Alex highlights anything below your target margin.

Step 4

Review and approve

Check your go-live readiness: catalogue coverage, recipe linkage, modifier lists, and POS sync status.

Step 5

Publish to POS

Push your menus, items, and modifiers to Square in one click. Every future sale auto-depletes stock.

Trusted by operators

What our customers say

Real hospitality operators using Crunch to run tighter back-of-house operations.

Crunch gave us visibility across every site — without adding another layer of admin.

Thomas AskeFounder, Black Rock

We use Crunch weekly to plan specials and menus around real data — margins have never been tighter.

Michele VitaleOwner, The Falcon Inn

CrunchApp trimmed our weekly reporting cycle from fifteen hours to three. The team actually trusts the numbers now.

David R.Ops Director, Midnight Markets12 hours saved weekly
Simple pricing

Start with onboarding, scale with confidence

No card details to begin. Upgrade only when you need to.

Starter

Free

Get started with the basics. No credit card required.

  • AI assistant (Alex)
  • Up to 100 catalogue items
  • 1 location, 2 team members
  • Basic recipe costing & allergen tracking
  • Square POS integration
Most popular

Grow

£39/month

Everything you need to run a proper BOH operation.

  • Up to 2,000 catalogue items
  • Up to 10 locations, 10 team members
  • Full recipe & menu costing
  • Stock management & purchase orders
  • CSV/XLSX import
  • Alex + Sage + Remy (coming soon)

Pro

£99/month

For multi-site groups that need full operational control.

  • Up to 10,000 items, 50 locations
  • Up to 50 team members
  • Advanced analytics & reporting
  • 5 AI agents (coming soon)
  • Dedicated onboarding support
  • Priority support

Enterprise

Custom

Tailored for large hospitality groups with complex needs.

  • Unlimited items, locations & members
  • All 6 AI agents (coming soon)
  • Custom integrations
  • Dedicated account manager & SLA
  • On-site rollout support
  • Bespoke reporting
5 min

Average time to first setup checklist

100%

GP% visibility across every recipe

0

Spreadsheets needed for stock and costing

Up and running in 3 days

Day 1: Start with Alex and map your rollout

Day 2: Import catalogue, menus, and recipes

Day 3: Validate readiness and publish to POS

Ready to take control of your back-of-house?

Start with Alex today — free, no credit card required.

Talk to our team